Fjällräven at MOREBOARDS

Fjällräven is a Swedish Outdoor brand , which originally only produced backpacks produced, but now already bags , clothing and accessories with pointed Quality can be counted among their product range.

There is a long history behind the Scandinavian high-class brand Fjällräven . The year is 1950 , when the then 14-year-old Åke Nordin set out for a hike in the province of Västerbotten. He quickly realized that he and his Backpack was more than dissatisfied. Shortly afterwards he designed a Backpack made of strong, durable cotton fiber. Round 10 years later Nordin founded his company in the Swedish city of Örnsköldsvik. Today, Fjällräven for 50 years of outdoor experience with a focus on innovative, functional products . These are now sold in over 20 countries worldwide.

The focus of Fjällräven is aimed at the continuous development of materials, functionality, problem solving and Environmental protection . With the love of nature The desire to leave nature as our generation found it is also growing, so that the next generation can have the same chances and opportunities as ours.

The word Fjällräven means Arctic fox . Unfortunately, these are from extinction threatened, which is why the Swedish brand Fjällräven is increasingly committed to their Schutz . Since the 1990s, Fjällräven with the researcher Anders Angerbjörn to improve the population of the rare species. financial resources for research - and protective measures made available.

In addition, the Fjällräven is very committed to negative environmental impacts of trade as low as possible. It is about to optimize processes and about the Choosing the right raw materials . Especially the consumption of water, energy and chemicals is reduced annually. The impregnation protection PFC (perfluorinated substances) was Fjällräven in general banished , which high-quality outdoor manufacturer unique. Popular classic again  Kanken backpack or the Greenland Jacket have become an indispensable part of the market. The new “Kanken” is experiencing 2017 saw a real boom. Hardly any backpack is so popular that it appeals to all age groups. Whether young or old, school or mountain scenery, the Kanken Bag is a true masterpiece thanks to its multiple sizes, versions and designs.

Top products from Fjällräven:

- Kanken backpack

- Mini Kanken backpack

- Övik Knit sweater

- Abisko Stretch shirt

Trekking, hiking, easy enjoy nature. This on a ecological, sustainable path Creating is not the goal of conventional outdoor manufacturers. Therefore, every nature lover should also be aware of the to protect nature – and this starts with the choice of equipment such as products from Fjällräven . At MOREBOARDS online or in one of our numerous shops distributed throughout Austria.