Picture at MOREBOARDS

Picture Organic Clothing is a French brand that Activewear, Streetwear , surfing and outerwear In addition, there are many accessories as well as  Backpacks and travel bags that they can count among their range.

2008 became Picture founded by three young Frenchmen, Julien Durant, Jérémy Rochette and Vincent André , whose vision was and still is very clear: Cool, trendy outdoor fashion for snowboarding or skiing and it should not only look good but also be produced sustainably.

ecology, sustainability and Fair trade of organic raw materials is a fixed pillar of Picture . That organic can really make a bang is shown by Picture every year with their Streetwear , Outdoor and Snowboard clothing . The pieces are original, have a high recognition value and are either made 100% from organic, responsibly selected or completely recycled materials. “Ride, Protect & Share” are three words that symbolize the philosophy and ideology of Picture Organic Clothing stand. Picture sets again and again clear statements and thus new impulses in the industry. The love of nature and the fun of the mountains has the same importance and priority and runs like a thread through the entire production process of the collections at Picture Organic Clothing .

With the Second Life Concept has Picture an absolute unique feature because the idea is simply brilliant: If you no longer have any use for your backpack, for example, you can still cut out a laundry bag, two simple bags or a laptop sleeve from the initial product. This way, much less waste is created and parts of the backpack have a chance of being second life .

Since the company was founded in 2008, Picture has been fighting vehemently against climate change . All of the brand's past and future actions, innovations and economic activities are aimed at drastically reducing emissions in all work and production cycles and increasing CO2 sequestration capacity. Picture 's big and ambitious goal is to achieve climate neutrality . The brand is also a member of the Fair Wear Foundation . The aim of the Fair Wear Foundation is to continually improve the working conditions for the people who produce the products of Picture and other members of the Fair Wear Foundation, i.e. fair wages and good working conditions . At Picture Organic Clothing, this affects 100% of all factories and production sites.

Top products from Picture:

- drinking bottles and thermos flasks made of aluminum

- T-shirts from the Dad&Son collection

- caps with cork visor

- Panel Jacket snowboard jacket

- Seen Jacket snowboard jacket

Picture stands for functionality, style, innovation and sustainability , but also fashion and lifestyle . The product range is very extensive and therefore has something for everyone. Buy online at MOREBOARDS or in one of our numerous shops throughout Austria.

If you want to know more about Picture and their and our consideration for tomorrow want to know, then check out our blog over.